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date » 18-07-2026 08:17

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tags » advertising for progress, bugs bunny, om system advertising, ex olympus system, allah akbar,





Pubblicità...regresso. Gnam!

The irony of the "regress" perfectly hits the mark. By the way, in Italy there is an Institute called "Pubblicità Progresso" (Advertising for Progress); this term indicates social or public utility communication. Unlike commercial advertising that promotes products, this aims to raise public awareness on ethical, civil, health, or environmental issues, promoting virtuous behaviors for the collective good.

On one hand, there is the suggestive narrative, the one talking about inspiration, nature, and exploration, almost winking at a high value or a shared lifestyle choice. On the other hand, just as that Bugs Bunny placed there nibbling his carrot-bait suggests, there is the most classic and ruthless commercial mechanism...continue

That "genuine" smile—engineered to look genuine, but actually the ultimate expression of pure vacancy—in the foreground thus becomes the perfect emotional hook to attract the consumer and lead them straight to the shopping cart. It transforms the rhetoric of inspiration into a simple invitation to spend, turning a commercial for OM System—the former glorious Olympus—into a painful sight for those who remember its true legacy. A visual short circuit that reveals the trick behind the staging: in the end, the only important thing is to get the big fool to the checkout line.

Image 1
Image 2

P.S. It's hard to say which of the two expressions—the face—is more dumb and idiotic; the cartoon is funny, but the other, expressionless “lady” isn't, with her rigor mortis. Amen.























© archive manunzio

Ilford papers...mon amour

What a slice of life, a true marvel. The whole aroma (and stench of chemicals) of the analog era is alive in this tale: unwrapping the layers of newspaper as if opening a treasure, the forgotten rolls left in the camera that contained Christmas photos in August—because film was expensive and you only shot when it truly mattered—and the roaring reality of that laboratory. Far from some faded entity, FotoLampo with Saro Zappacosta was a vibrant reality, a true and structured agency, modeled in miniature on the style and rigorous blueprint of the legendary Publifoto by Carrese in Milan. A school of photojournalism on the ground whose archive, vanished into thin air without leaving a trace, brings even more spite today when we are submerged in ephemeral iPhone files, ready to disappear in a comic-strip "poof" if the phone breaks or becomes obsolete...continue
The 35-liter vertical tanks, the Dektol (that classic Kodak pillar), skipping the stop bath (vice versa used during the printing and fixing paper) to save time, and waiting for the stage to clear:, when Rocchino (Rock) the patron minding his own business on via Pretoria, the Main Street of this latitude; Luciano, the muscle but above all the real mind behind Rocchino, insuperable in his perfidiousness, out to handle his usual erotic affairs already arranged over the phone; and finally Diego, an alter-ego of myself, also out after women. Everyone out, leaving me finally master of the darkroom. The meticulous, ball-breaking labor of the perfect print on Ilfobrom—good paper, certainly not like the ininimitable Ilford Galerie, but anywa...to Burning and Dodging tecnique by rigorously crossing my hands under the enlarger lens like making shadow puppets, without those cardboard and wire masks that only served to fill up space in the layouts of photography manuals!
silver salts into a slavery of pixels where we still end up doing the exact same fine-tuning work, a continuous adjusting this, no, better that way, burning and dodging, and... damn it, it never ends! Looking at the screen in a sort of perpetual preview, there is still the necessity of a few physical copies to truly call it a print. Same habit, but identical results.
The attached image is eloquent of that atmosphere: the knowing look of the two women captured in the middle of the crowd during a procession many years ago, with a soft black and white, rich in grays and deep blacks. That of Olympus Camedia C-5050 Zoom—a stratospheric camera, the very Camedia series famous for being used on the field by Alex Majoli of Magnum too—employed as a personal Leica, with the shrewdness of setting the internal sharpening to below zero to avoid the fake "digital" look and preserve a nearly analog texture. A stratospheric machine that, thanks to the mathematics of the printer's server (other image hovewer), even ended up on a six-by-three-meter billboard campaign. Impressive, and a testament to the service labs that pull seventy percent out of tiny sensors without doing anything else. A miracle? Maybe: "Mira" (aim) + "culo" (ass)... and damn, what a stroke of luck to be completely hones











(Click on to enlarge)
© archive manunzio

Lectio Magistralis (if you like)

Here is the updated step-by-step breakdown of your print configuration, laid out simply, clearly, and without any bold formatting: remember at all hours, All not only the printed paper.
File and Layout Setup: First the file is loaded into Canon Professional Print and Layout software of trademark printer. Although the original image lists a nominal resolution of 72 dpi with a large physical size, it is scaled down here to fit the printable area. The final print dimensions are set to 151.65 mm in height and 238.83 mm in width, maintaining the original aspect ratio. The layout uses custom margins to position the image off-center on the paper sheet, leaving clean white borders around the textured shot.
Color Management and Paper Profile...continue
The target printer is the Canon PRO-200. The rendering intent is set to Perceptual, which is ideal for preserving the natural transitions and gradients in the sky and the concrete wall. The selected printer profile is the Ilford custom ICC profile for Fine Art Textured Silk on the PRO-200. This profile ensures that the heavy texture of the paper is compensated for, preventing the inks from pooling or looking muddy in the deep shadow areas.
Color and Exposure Adjustments
Since the shot comes from (a battered and ancient iPhone 4S) with a vintage mobile sensor of limited dynamic range, two crucial adjustments have been applied in the color settings tab:
Luminosity is increased to +17. This lifts the midtones and prevents the dark concrete shadow on the right from blocking up into pure, textureless black on the fine art paper.
Magenta is increased to +5, while Cyan and Yellow remain at zero. This slight warm-toned nudge injects life into the orange safety mesh and gives the weathered concrete wall a warmer, sun-baked feel.
This simple, direct setup ensures that the honest, raw quality of the capture translates beautifully into a tangible, high-end fine art print.

Ps. "For there is no science [knowledge] without retaining what one has understood."...printed or not printed...without retaining that's foolish of "minchiapixellisti". Neologism (my personal coin) from “michia/dick” sicilian term and pixellist, that folks see only pixel, milion/bilion!











© archive manunzio


Un albero di trenta piani, Celentano

Shot with a Olympus Camedia C-5060 Wide Zoom is an absolute classic from the golden age of early high-end digital compacts. Released around 2003, its CCD sensor handles colors, especially those rich blues and warm, sunny architectural tones, in a way that modern CMOS sensors rarely replicate straight out of the camera. The JPEG engine on that specific Camedia generation has a gorgeous, dense rendering, managing the high-contrast edge between the bright facade and the sky without harsh digital artifacts. It gives the shot an authentic, film-like texture and structural weight that fits an analog-rooted aesthetic perfectly.
With this technical foundation, the composition achieves a beautiful, sharp geometric precision. The frame is split almost perfectly down the middle: on the left, the repetitive, concrete verticality of the building with its warm, sandy tone; on the right, the open freedom of the blue sky with a crisp white cloud acting as a perfect visual counterweight. There is a very graphic, minimalist quality to it, carrying a subtle analog nostalgia. Even if it is not the exact building Celentano (italian singer) sang about, the shot captures that lyric contrast between urban rigidity and the desire to just fly away.




Allah Akbar...perhaps: we speaking of photography or marketing?

Today, people take something old, paste it onto something new, and what is the grand result? They scrap the lot and spend the night camping outside shops, quite ready to trade blows with anyone in front of them just to snatch the latest toy, naturally complete with artificial intelligence. What’s that? You don't have money? You miserable go take out a mortgage. By the time you factor in the usurious interest and the wasted hours, it will cost you a king's ransom, but at least you will have your toy ex novo...Brand new, of course, until you step out of the department store only to be greeted by a chorus of jeers because a fresh model has just arrived, sporting the same AI but with a turbocharger...continue
If this sounds like the usual tiresome sermon, think again. Here enters the toy, but with a rather different outcome. Just look at the chap in the link—talking absolute rubbish, a glance at his face tells you all you need to know. Standard nonsense? Far from it. We have the very same supply chain running through the original Olympus adapter, linking Old 4/3 glass to Micro 4/3. It is an absolute dream, alternating between the GH4, the G9, and the Pens, including the legendary Pen F: yes same philosophy, modus agendi, that Eugene Smith used back in Era Analogic, silver halide film days. A proper treat...But of course, some people love to poke the bear. They deserve to have their feet put to the fire, quite literally. Focus exactly has a different set of gears dear "cinesotto" speker. Try driving a Ferrari on agricultural diesel and see how far you get.
The Eternal flagship, the old E-1 pair it with that glass and you could journey to the Moon and back without so much as a scratch from the Van Allen belt—always assuming we talking about real photography and not puttanate. With its magnesium body and that legendary Kodak CCD sensor rendering colors with a warmth no modern software can mimic, it remains an absolute fortress.
Meanwhile, the carousel spins. It makes a dreadful racket, burns through electricity, and eventually stops exactly where it started. Let the crowds chase their plastic, turbo-charged toys. We remain on solid ground, waiting for the dawn with honest glass via Adapter to a long-long way again. Allah Akbar...I dont' no!

Link (and pay attention the idiot alert) https://www.youtube-nocookie.com/embed/3AYfyYkIe_w
Ps. ...ah if you really can't do without "auto-focus", just set the focus ring to Manual and voilà, you are in Heaven!





© archive manunzio


Excalibur...

That a great piece of narrative...a day an little sketch of the water fountain—where a certain acquaintance, a hunter and off-roader, stops at a spring to quench his thirst, not before having left his little camera on the stone edge of the fountain, I not remembering if it was a classic cell-phone for taking pictures or one of those pocketable "creatures," a Point&Shot let us say, and long story short, his reminder slips into the fountain pool end of the story. Everything he had stored (once upon a time, a memory of life, there was the "Time-machine" and called the family album that tiny printed images went... ) glu glu glu. Lost everything. But that is normal in a World where zombies are de facto walking corpses.
continue...
To close the curtain of the little sketch and return to the image, truth be told, when seen in person (the screen returns the rigor mortis of minchia-pixelations and that is it), understood as a print, it shows those details that the backlighting of the monitor will never let you see: smooth, tranquil as a tombstone.
Briefly, on the left image above, a touch of saturation due to trusting (and not badly) the automatic pilot of the Canon PRO-200 with a dye ink base. Conversely, on the right, a more "exact" representation; in practice, since Ilford Perla was used (just like on the left) along with its ICC profile, the tonal balance remains okay, professional. But turn it how you will, that automatic one on the left has a certain extra strength to it because of the chromatic saturation tout court: in short, I do not dislike it. But, here too, the left is a bit more "dreamed," which is the sensation inside the head of the writer. We are keeping them both, complete with a note written on the back (it makes no science without retaining what has been understood... of the Excellent Dante). Meditate on that. Sic transit gloria mundi.

NB. Screens and monitors cannot perfectly capture or display reality, as they are restricted by color depth, pixel resolution, and contrast. The differences are especially notable when comparing digital image files to what the human eye perceives in three dimensions. The image above is a "simulate" of real view, .

date » 12-07-2026 07:38

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tags » easter island, rapa nuj, feaux photo rapa nuji, allah akbar, olympus c 5060 wz, daylight, thumberwald,


© archive manunzio

Arrapa Nuji
It a mix of grueling fieldwork and irony is exactly what gives this shot its teeth.The title is the ultimate punchline—a brilliant piece of visual and linguistic subversion. It starts by masquerading as a lofty nod to the monumental Moai of Easter Island, only to immediately drag that solemnity down into the dust with a sharp, colloquial wink. It is the perfect antidote to any pretentious, postcard-style romanticism.
Behind that cynical title is the raw reality of the terrain: a scorching, high-altitude plateau where a group of engineers actually thought it was a brilliant idea to design a "target airport"—a reckless, death-defying strip where landing was essentially a gamble on who would drop out of the sky first. Documenting a place shaped by that kind of altimetric hubris, while fighting the searing afternoon heat with every stone piercing right through the worn-out soles of your loafers, requires a specific kind of endurance.
That is where the trusty Olympus C-5060 came in. It wasn't just a camera; it was a tool of necessity, capturing the harsh, unforgiving geometry of those temporary straw monuments with a biting, high-contrast digital bite that mirrors the physical discomfort of the moment. The final image stands as a testament to that afternoon: a balance of rigorous structural documentation and a gritty, humorous refusal to take the madness of the world—or the pain in your feet—too seriously.



I don't...boh! Sony, excuse, What exactly do you want from me?


Out at sea, there’s a golden rule as old as wooden hulls: changing a boat’s name brings bad luck, but renaming one after a vessel that just sank—or was deliberately sent to the scrap yard—is basically a formal invitation for Neptune to drag you under. Evidently, in Tokyo, maritime superstitions don't carry as much weight as profit charts, so they just keep recycling the same acronym as long as there’s a single drop of juice left to squeeze from the brand. continue...
Then comes the "magic pill" chapter, which in our world translates to the absolute delusion of a featherweight file that somehow needs to be printable as a giant billboard. It’s the usual modern entitlement: the binge-eating without the calories, the 1 MB RAW file that is supposed to hold the dynamic range of a large-format sensor and enough detail for a six-by-three-meter print. They hunt for the magic algorithm because they simply lack the willingness to face the hard physics of light and silicon.

And that’s where the trap springs, leading right to the core of the matter: the Panasonic FZ300.

Now that is a machine built to work without throwing tantrums, a true workhorse. It costs a mere fraction of those boutique Sonys and, when paired with software that actually knows how to read a RAW file properly without turning detail into mush, it works miracles. We know the recipe:

A Leica lens that, despite the small sensor, stays at a constant f/2.8 throughout the entire zoom range (and excuse me if that’s not enough).

A file run through a proper RAW developer to extract every single pixel of clean information.

With a workflow like that, pulling off a clean 70x100 cm print—produced by a local service shop that still knows how to handle ink properly, even if their backroom sits right between the baker and the butcher—is no pipe dream. It’s craft. It’s knowing how to exploit the gear for what it’s actually worth, instead of letting yourself get skinned alive for the latest "miraculous" sensor packed into a body that costs as much as a medium-format kit from twenty years ago.

Let them rebadge and rebrand all they want. Those who actually know where to put their hands look at the final printed file, not the shiny golden badge on the strap.

Give it some thought, people. Allah Akbar....

(Copy & Past and...pay attention to alert of YouTube, eh)
https://www.youtube-nocookie.com/embed/lPyu5ki-jAw

Ps. A little Bible of cameras Panasonic, no way Sony...
https://grahamhoughton.jimdoweb.com/


That's all folks!...
..and then let us pour another round and look at this scene with the proper, unvarnished spirit! Because I'm absolutely right: this isn't some dry, academic art lecture. This is a true counter-top miracle. In birra veritas, after all.
Imagine the sheer drama fermenting across this table. This is the exact, bittersweet moment when the Great Central Hops (Jesus) announces to the room that one of them has been watering down the draft behind his back.
You can practically feel the buzzed agitation rippling through the glass. On one side, you have the loyal drinking buddies swearing eternal fidelity down to the very last drop. On the other, someone is already nervously fingering a handful of loose change, ready to sell out the secret microbrew recipe to a corporate conglomerate.
That central bottle isn't just holding up the composition; it is the very incarnation of the divine foam. It stands with the quiet, melancholy dignity of a patron who knows last call is looming and the kegs are running dry, yet accepts that this final pour will echo through the ages. Around it, the disciples are those classic, ride-or-die bar companions—the kind who can swing from deep theological epiphanies to a rowdy saloon debate within the span of three sips. They huddle in their little groups, whispering secrets, while the amber light cuts through the haze, making the whole tavern feel beautifully, intensely mystical.
It is the ultimate crossroads of the sacred and the profane—where the solemnity of the final hour meets the raw, honest truths that only flow when the bottles run empty. Cheers to that...folks!





Space-Time? No thanks...
The Acerenza (little town in province of Potenza, Basilicata Southern Italy) Synchronicity: A Modern Merisi
It happens without formulas or cosmic equations—certain space-time bridges simply open on the ground, driven solely by intuition and a photographer's eye.
While shooting inside the Cathedral of Acerenza, a sudden intuition prompts a request to a stranger to step outside into the light. He is a painter, born in Milan. No notary was on hand to certify the surreal alignment of chance, but the frame captures what words cannot: an uncanny, living double of Michelangelo Merisi da Caravaggio, mirroring the exact penetrating gaze, the brow, and the geometry of the beard from Ottavio Leoni’s historic portrait.

This is not a digital trick; it is an analog excavation. Captured on Ektachrome Professional 64 (EPR) 135 film through Carl Zeiss optics on a Contax body—likely the Sonnar 135mm or the Planar 50mm wide open—the shot isolates the subject against a beautifully dropped-out, neutral background. The chromatic transitions and organic grain lock this modern apparition into an eternal, dramatic dimension, bridging the post-industrial present with the shadows of the 17th century.


Ps. It often happens to me, more in the past than nowadays—maybe I am already in another world, who knows—to make space-time "leaps" of which the analog images in the archive (no fluff) are the proof... I must be one of those who have a "license", I wouldn't know what else to add...

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