date » 18-07-2026 08:17
permalink » url
tags » advertising for progress, bugs bunny, om system advertising, ex olympus system, allah akbar,
Pubblicità...regresso. Gnam!
The irony of the "regress" perfectly hits the mark. By the way, in Italy there is an Institute called "Pubblicità Progresso" (Advertising for Progress); this term indicates social or public utility communication. Unlike commercial advertising that promotes products, this aims to raise public awareness on ethical, civil, health, or environmental issues, promoting virtuous behaviors for the collective good.
On one hand, there is the suggestive narrative, the one talking about inspiration, nature, and exploration, almost winking at a high value or a shared lifestyle choice. On the other hand, just as that Bugs Bunny placed there nibbling his carrot-bait suggests, there is the most classic and ruthless commercial mechanism...continue
search
i
